MapClick / Who it's for
WHO MAPCLICK IS FOR

Built for the people of a place. Backed by those who look after it.

MapClick is for organisations responsible for a place and the things in it. But the people it serves are the ones who live in, work in and move through that place: the dog walker, the bus user, the resident who photographs a tree. When they're better informed, everyone responsible for the place wins too.

FOUR ROLES, ONE PLACE

Most place software has users or sources. MapClick has users who are sources.

Who benefits

The people of the place. Every module exists so they're better informed.

Who contributes

The same people, and every source that sends data in. A human with a camera is a sensor.

Who gains

The organisations already holding the data. Their information finally gets used, and they get clear reports back.

Who backs it

Anyone who wants the people of a place better informed. There are five ways to do that, below.

THE ONE-QUESTION TEST

Do you look after a place where what you know about the things in it is scattered across systems?

If the answer is yes, MapClick was built for you. It is most useful where valuable information already exists but is fragmented across different systems, providers, datasets and people.

FIVE WAYS TO WORK WITH HTC

Pick the one that fits how you care for a place.

Swords Live is a unique place-based platform built on HTC's MapClick software, and it is independent. That independence is part of its value, so every route below keeps it intact. Nobody buys the town's platform. You back it, use it, or get your own.

01

Back an informed, busy town

LOCAL BUSINESS AND SPONSORS

A town where people know what's on, how the buses are running and what's changing is a town people spend time in. Local businesses benefit from that directly.

Backing a place platform puts you in front of the people who use it every day, in a way that helps them rather than interrupts them. No single backer owns it, which is exactly why people trust it.

  • Visibility alongside what's on, the home board and the weekly roundup
  • Support for a place you already depend on
  • Shared backing, so the platform stays independent
02

Use an independent platform as a service

ORGANISATIONS THAT HOLD PLACE DATA: COUNCILS, UTILITIES, TRANSPORT OPERATORS

You already hold the data. What you often don't have is a way for people to use it, or a clear signal coming back. Rather than owning a platform, you can buy the outcomes from an independent one, the way you might commission any other service.

Swoop shows the idea: no extra work for the resident, and a clear report of what, when and where for the service provider.

  • Clear, located civic reports
  • Engagement around change, such as planning and public works
  • Regular place reporting, in the style of Swords in 7
03

HTC builds one for your place

CAMPUSES, ESTATES, REGENERATION PROJECTS, TOWN TEAMS, PARKS AND DESTINATIONS

If you're responsible for a place of your own, HTC can build and run MapClick for it. Your trees, paths, buildings, transport, events and stories, on one common structure, made human for the people who use your place.

Here it is your place, so it is your platform. Swords Live stays the independent showcase of what's possible.

  • Modules chosen to suit your place
  • Your data, from any source, on one structure
  • Built and run by HTC
04

Fund the public good

FUNDERS OF CIVIC TECH, PLACEMAKING AND TOWN CENTRES

Informed citizens, livelier town centres and public data that actually gets used are outcomes many funders already care about. MapClick turns them into something people can see and use every day.

Swords Live is the working proof, so you can see exactly what your support would extend.

  • Extend a proven model to a new place
  • Fund a specific module or capability
  • Support the independent platform in Swords
05

License MapClick and run your own

ORGANISATIONS WITH THEIR OWN TEAM

Some organisations want to run the software themselves. MapClick can be licensed, so you operate your own version on the same common structure, with HTC behind it.

  • The same POI to MAP model
  • Your team, your place, your brand
  • Support from the people who built it
LET'S TALK

No pitch deck. Just a conversation about your place.

Tell us about the place you look after and what you know about it. We'll show you Swords Live, talk honestly about what's live today and what's next, and help you work out whether any of these routes fits. If none does, we'll say so.

Start a conversation info@howtocompany.xyz

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