How To Company XYZ

Stories that guide & inspire

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  • Understanding your costs – Cost is King.

    Understanding your costs – Cost is King.

    Understanding where every penny goes in your business is fundamental. I really mean every penny.If you can’t track your cost you can’t track your profit. Here’s an example of how an entire Country percieves their costs versus the reality of thier costs.Most countres are like this and most businesses are like this. The Tax you…


  • Meditation: A starters guide.

    Meditation: A starters guide.

    ? Meditation is a great way to improve the quality of your life but it’s over complicated and full of dogma. Here’s some things that work for me… ? SettingA quiet place where you won’t be interrupted is best because it’s one less thing to distract you. ? Breathing is just for focus.Your breath is…


  • Founders make horrible managers!

    Founders make horrible managers!

    At some point in your founder journey you will need to become a manager. I can remember exactly the moment when I accepted that in order to go to the next level in business I’d have to go all-in and become a manager. I really did not want to be a manager but as a…


  • Getting The Right Flow for Business Success

    Getting The Right Flow for Business Success

    A story of my background in Water2buy. This case study was recorded by the local enterprise office in North Dublin Ireland in 2016 right at the beginning of our major growth phase. We didn’t spend much time talking to the media about how great we were, so this is a rare record. It might be…


  • Why do you hate your customers?

    Why do you hate your customers?

    When is the last time you had an exceptionally good experience? I hope you can think of at least one! Now think of a terrible experience you had. Include any experience you had in which you had to exchange your time. This could be shopping, paying a bill, renewing your insurance, going to the post…


  • Ready Player One?

    Ready Player One?

    Have you ever tuned into sports pundits dissecting the performance of a star athlete? They’ll often dive deep into the psyche of these players, marveling at how they rise to the occasion, how they maintain composure under the most intense pressure. But what’s truly going on in their minds at these critical moments? Are they…


  • XYZ System: BPRF Brainstorm > Research > Prototype > Final Build

    XYZ System: BPRF Brainstorm > Research > Prototype > Final Build

    BPRF Brainstorm > Research > Prototype > Final Build I’ve wrote about this before in detail so here’s the practical short version. I use BRPF as a method of building things, within the ever evolving XYZ System. It’s a fundamental part alongside the project management aspect of the XYZ System. The project management part of XYZ is…


  • Some Things Business Owners Should know

    Some Things Business Owners Should know

    1. Cost is king. Cost will cripple you. Know all your costs. Don’t count taxes, taxes are not your money you’ll have to hand it over. 2. Simple system. A 3 column spreadsheet p&l is as good as any. (item | in | out). Have a system of recording receipts for your spending and sales.…


  • Unstoppable Success: The Power of Defining Your Mission

    Unstoppable Success: The Power of Defining Your Mission

    To go from good to great get a mission. About 10 Years ago as Water2buy started to grow and gain some momentum, I started trying to implement some of the things I had read in business books and learned from business coaches. One of those lessons was defining our mission or purpose.Almost every cookie cutter…


  • The silver bullet. The answer to all your problems.

    The silver bullet. The answer to all your problems.

    What’s the thing that challenges you? Your Rubicon – your insurmountable barrier. The ‘thing’ you’re focusing on when the voice in your head says “If I could just change ..X… I’d be happy”. Everyone has one X, at least one, maybe more. You’ve probably had challenges in the past. Do you know when a challenge…


  • XYZ SYSTEM: SET Organisation

    XYZ SYSTEM: SET Organisation

    Version: 1.1 An introduction to the concept of SET. Why have a way to organise what’s in your head? Any kind of organisational system that works for you will reduce the energy you need to dedicate to it. It being the set of all the things you do and don’t do – but are in…


  • Culture: Be careful what you wish for

    Culture: Be careful what you wish for

    You’d be forgiven for peering out from under the sheets when someone mentions culture in your organisation. Culture is another one of those terms like ‘teamwork’ that has become a parody of itself, it has devolved into a HR controlled, rule oriented, cesspit of demotivational bullshit – and that’s putting it lightly. I won’t tell…


  • You and you only make things true.

    You and you only make things true.

    What do you think is true? Think of one thing in your mind that you believe is true. Examples; God is a divine being, My Football team are great, I am an expert at something, My Dad is good… There is no right answer, pick anything you want, it’s not about Judging, just pick something…


  • Awareness – Awaken there’s a party!

    Awareness – Awaken there’s a party!

    Are you self aware? Yes? good. That’s the life test passed. You’re alive, yeah! You always experience some degree of awareness but it’s very easy to be lulled to sleep and most of us spend most of our lives mostly asleep. Awaken! What do I mean awaken? You’re already awake? Are you sure? “Yes of…


  • From Blind Spots to Bright Spots: Revolutionising Your Business Model.

    From Blind Spots to Bright Spots: Revolutionising Your Business Model.

    A long time ago in a business far far away I was working on a project that required a knowledge of how the business operated. As you’d expect, I interviewed the business owner asking her to describe her business to me, “Walk me through how everything works.” I said. A business story After about 20…


  • How to build a successful Team like Jurgen Klopp.

    How to build a successful Team like Jurgen Klopp.

    Team, team-work, team-building words so common in business that they have become office buzz words that set the eyes rolling. Oh no, the boss has got a bunch of energy somewhere and now we’re all off to a Forrest park to climb ropes and get plastered after. That, or some variant has become the norm…


  • In YOU You Trust

    In YOU You Trust

    Trusting yourself might be a good place to start 2024… A Wiseman once told me that I’d know what to do when the time comes…. and I thought – I sure hope he’s right. He is, whatever happens I have no choice really, I’d have to do something, take some action. The question is; is…


  • Finding fulfilment, where to begin?

    Finding fulfilment, where to begin?

    Ultimately what you’re looking for in life is fulfilment. But how to get it? Doing something that causes you to fulfilled is what we call our purpose. Have you more than one purpose? Maybe? If you’re not sure where to start with then don’t worry, it’s all the same in the end… Golden Calf The…


  • XYZ System: Prototype

    XYZ System: Prototype

    Brainstorming ? Research ? Prototype ? Final build The stage of the XYZ system is the prototype. This is where you get to test all the assumptions you have made during brainstorming and research. Your research will have eliminated some options for you, and now you have something you can try. You might have more…


  • The Essentials – [HALM] Hydrate, Activate, Lubricate, Meditate.

    The Essentials – [HALM] Hydrate, Activate, Lubricate, Meditate.

    “The Essentials” reduces energy consumption, cranks your flywheel, generates energy, calm, and flow. I first wrote this list in March 2022, but in practice, the actions it contains are much older than that. These are things I do when I need to get going. I decided that I better write down the things I do,…