How To Company XYZ

Stories that guide & inspire

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  • Why do you hate your customers?

    Why do you hate your customers?

    When is the last time you had an exceptionally good experience? I hope you can think of at least one! Now think of a terrible experience you had. Include any experience you had in which you had to exchange your time. This could be shopping, paying a bill, renewing your insurance, going to the post…

  • Ready Player One?

    Ready Player One?

    Have you ever tuned into sports pundits dissecting the performance of a star athlete? They’ll often dive deep into the psyche of these players, marveling at how they rise to the occasion, how they maintain composure under the most intense pressure. But what’s truly going on in their minds at these critical moments? Are they…

  • Unstoppable Success: The Power of Defining Your Mission

    Unstoppable Success: The Power of Defining Your Mission

    To go from good to great get a mission. About 10 Years ago as Water2buy started to grow and gain some momentum, I started trying to implement some of the things I had read in business books and learned from business coaches. One of those lessons was defining our mission or purpose.Almost every cookie cutter…

  • The silver bullet. The answer to all your problems.

    The silver bullet. The answer to all your problems.

    What’s the thing that challenges you? Your Rubicon – your insurmountable barrier. The ‘thing’ you’re focusing on when the voice in your head says “If I could just change ..X… I’d be happy”. Everyone has one X, at least one, maybe more. You’ve probably had challenges in the past. Do you know when a challenge…

  • XYZ SYSTEM: SET Organisation

    XYZ SYSTEM: SET Organisation

    Version: 1.1 An introduction to the concept of SET. Why have a way to organise what’s in your head? Any kind of organisational system that works for you will reduce the energy you need to dedicate to it. It being the set of all the things you do and don’t do – but are in…

  • Culture: Be careful what you wish for

    Culture: Be careful what you wish for

    You’d be forgiven for peering out from under the sheets when someone mentions culture in your organisation. Culture is another one of those terms like ‘teamwork’ that has become a parody of itself, it has devolved into a HR controlled, rule oriented, cesspit of demotivational bullshit – and that’s putting it lightly. I won’t tell…

  • AMA – Behind the Business Interview

    AMA – Behind the Business Interview

    Business starts local, so I’m happy to spend time helping out local businesses where I can. Fingal chamber of commerce graciously invited me to speak at their ‘Behind the Business Event’ as part of Local Enterprise week 2024. I received the potential questions in advance so I’ve spent time thinking about the answers in advance…

  • You and you only make things true.

    You and you only make things true.

    What do you think is true? Think of one thing in your mind that you believe is true. Examples; God is a divine being, My Football team are great, I am an expert at something, My Dad is good… There is no right answer, pick anything you want, it’s not about Judging, just pick something…

  • Awareness – Awaken there’s a party!

    Awareness – Awaken there’s a party!

    Are you self aware? Yes? good. That’s the life test passed. You’re alive, yeah! You always experience some degree of awareness but it’s very easy to be lulled to sleep and most of us spend most of our lives mostly asleep. Awaken! What do I mean awaken? You’re already awake? Are you sure? “Yes of…

  • From Blind Spots to Bright Spots: Revolutionising Your Business Model.

    From Blind Spots to Bright Spots: Revolutionising Your Business Model.

    A long time ago in a business far far away I was working on a project that required a knowledge of how the business operated. As you’d expect, I interviewed the business owner asking her to describe her business to me, “Walk me through how everything works.” I said. A business story After about 20…

  • Cardinal Knowledge

    Cardinal Knowledge

    Yes that’s definitely Cardinal… Cardinal Knowledge is a list of time honoured wisdoms that I’ve collected over the years. These have served me well as a cheat sheet to refer to when I need some direction. Origin story. What’s in a name? Cardinal Knowledge? As my ‘Navigator Theme’ develops I’m compiling everything I’ve learned over…

  • In YOU You Trust

    In YOU You Trust

    Trusting yourself might be a good place to start 2024… A Wiseman once told me that I’d know what to do when the time comes…. and I thought – I sure hope he’s right. He is, whatever happens I have no choice really, I’d have to do something, take some action. The question is; is…

  • Do you need to optimise? Maybe not…

    Do you need to optimise? Maybe not…

    In business and life these days it seems like everything is telling you to strive for optimal. That seems like a logical idea, but for me at least it causes problems. The problem I’m referring to is the overwhelming feeling, the mountain that seems to be in front of you when you decide to optimise…

  • Finding fulfilment, where to begin?

    Finding fulfilment, where to begin?

    Ultimately what you’re looking for in life is fulfilment. But how to get it? Doing something that causes you to fulfilled is what we call our purpose. Have you more than one purpose? Maybe? If you’re not sure where to start with then don’t worry, it’s all the same in the end… Golden Calf The…

  • XYZ System: Research

    XYZ System: Research

    Now that you’ve seeded your story and fleshed out the ideas in Brainstorming, It’s time to enter the Research phase. The Research phase is meant to add some scope to the story and find its edges. The story can be any size, but it is during the research phase that you can determine the appropriate…

  • 33 Ways not to screw up your business podcast

    33 Ways not to screw up your business podcast

    Book review: 33 Ways not to screw up your business podcast – By Alastair Mc Dermott.RV Friday 7th July 2023 20:2310Km E Warm n Windy. A perfect Irish Day, While researching the ever evolving,”HTC How to company XYZ core story”, from concept stage into a more specialized reality, my research surfaced an old friend.Alastair McDermott…

  • XYZ System: Brainstorming not brainfarting

    XYZ System: Brainstorming not brainfarting

    Your story has begun, you’ve seeded your brainstorming with various points of view (‘As a’) Now it’s time to develop the story by brainstorming. Where to start?“A good point to begin with is the end”let’s dive into that piece of philosophy. What needs to happen for your story to become a reality?What does the outcome…

  • Agile Stories: Whats the story?

    Agile Stories: Whats the story?

    XYZ System: Agile Stories to Brainstorming. Section Summary: 1. If you at least get everyone to ask the same way then you’ll add clarity and consistency. 2. If you go to the next step and expand the context you’ll understand your project better. A Story in Agile is the name you give your idea.The idea…

  • XYZ System. In the beginning…

    XYZ System. In the beginning…

    NASA Engineering wrapped in Agile Organisation.Big Promise, but it’s not a promise it’s a system.The last major thing I did in my previous company before I sold it was to implement a system. A system where by engineers could build the things we needed and organise themselves without me, as a manager being involved. I…